Tanzania is steadily marketing its tourism industry across the world, from Canada to china,to Israel, and now Nigeria. The Nigeria tourist market is Tanzania’s latest target as it tries to improve and grow the industry.
Speaking at a business and investment workshop organised to celebrate the 5o year anniversary of the Tanganyika-Zanzibar Union, in Abuja Nigeria last week, Tanzania High Commissioner to Nigeria, Daniel Ole Njoolay joined the effort to market Tanzania by encouraging those present at the workshop to not only invest in Tanzania, but to visit the many exciting tourist attractions the country has to offer
During the workshop, Mr. Lamu Mpolo the Director of Planning for Export processing zone, assured Nigeria’s business men and women at the workshop that there were numerous investment opportunities in Tanzania, and the environment was good and conducive for long term investments. The workshop attracted close to 100 investors and business people from Nigeria, who were later treated to a reception at the Sheraton hotel in Abuja Nigeria.
The Tanganyika-Zanzibar union was founded by Tanganyika’s first president, Mwalimu Julius Nyerere, and the president of Zanzibar People’s republic Adeid Aman Karuma on 26 April 1964. A union that both states are proud of, and that lasted longer than most unions
across the continent.
The business and trade relationship between Nigeria and Tanzania has been getting better every year, so a leap towards tourism between the two countries shouldn’t be challenging.
Teddy Mapunda one of the Tanzania Tourism Board Directors made a presentation about tourism in Tanzania and the tourist attractions that make Tanzania such a popular tourist destination. Attractions such as the Serengeti national park, Ngorongoro crater Mount Kilimanjaro. These and more are very popular Tanzania safari destinations that hopefully Nigerians will also take the opportunity to visit and enjoy.
In recent months Tanzania has been doing intensive marketing campaigns for its tourism industry in various countries and some of these campaigns have paid off. For example the campaigns in Israel resulted into 170 Israeli tourist visiting the country a little over a week ago.
Tanzania boasts of at least two of the seven wonders of Africa and is reported to be the first African country to promote all seven wonders of Africa. There is a lot that Nigerians can enjoy on Tanzania safaris, including, mountain climbing, chimpanzee trekking, game drives, bird watching, and the beautiful beaches along the coast and the island of Zanzibar.